iOS vs. Android app development: Clash of the titans

Android app The development strategy is always determined by the specific objective of your business. Although the native approach can be a better choice, the cross-platform mobile development solutions are quite popular now due to the relative ease of their implementation (despite the fact that launching such applications is costly and risky.)

Android app

Each company that wants an app to be accessible on different devices has two options. It is either working to produce an app for a certain platform or building teams to create applications that work on more than one platform. The latter alternative is certainly more expensive than the former one. In this context, an effective solution which allows saving both time and effort is cross-platform development. It implies writing the source code once and implementing it on different platforms. Approaches common to this solution are Cross-Compilation, Virtual Machine approach, Component- and Cloud-Based approaches, and Model-Driven Development.

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However, when considering the coding process for Android and iOS separately, we must admit that there are some key differences:

1. Programming languages

  • Android       Java/Kotlin
  • iOS                Swift

2. Integrated development environments (IDE)

  • Android      Android Studio
  • iOS               XCode

Besides, Android app development is generally recognized to take more code lines and is more expensive than the one of iOS. Bug fixing is also more difficult for the Android OS. There is, however, some good news. Although XCode as a development environment for iOS runs on Macs only, Android Studio can be installed both on PCs and Macs. As for the rest, to start developing for either of the OSs you need to ensure that a team has at hand all the necessary development tools of the chosen platform, one mobile device, and a tablet.

Revenue Models

To pave the way to achieving user loyalty, a mobile app should be a sustainable source of revenue. Android is claimed to match the advertising goals, while iOS is to be used for driving sales efficiency. Understanding this clearly stated mobile marketing trend, developers can make wiser decisions as for allocating their resources.

Release Cycles

Apparently, app adoption differs for the two operating systems and Android, in this case, shall yield the palm to iOS. The reason is that updating an OS to the most recent version is more challenging for Android. Namely, approximately 95% of Apple users have their devices updated to iOS 10 or iOS 11, the most recent versions, now. Yet, less than 1% of Android devices are running Oreo, which is the latest version of this operating system.

Enterprise Apps

Not all apps are available for public download. It is enterprise apps that are created to be used by corporate employees exclusively. In the first place, they serve business purposes, and many companies take advantage of such applications running them either on Android or iOS devices. The key feature of these apps is their security, but which OS is more secure?

Development Cost

When it comes to development costs, you can be positive that they differ for the two OSs. Particularly, iOS app development is reputed to be 30% cheaper than the one of Android apps on average. The reason is that Android development is slower and here is why:

  • 40% more lines of code
  • Android emulators are slower
  • effects of fragmentation
  • verbosity and complexity of XML (compared to WYSIWYG)

At a rough estimate, simple Android application development should cost $25,000 to $35,000. However, this assumption does not restrict alleged development costs of an iOS app of the same complexity degree to about 20,000$; for even 3,000$ might do, and development costs will vary depending on the chosen business model, functionality, and design.

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The design rules for Android devices are based on Material Design Guidelines, while Apple relies on Human Interface Guidelines. Thus, we can single out the basic design principles for both OSs.


  • A material metaphor. Conveyance of the way objects move, interact, and merely exist in space follows the realistic approach here.
  • A bold and graphic interface. Responsive UI elements with their large-scale typography appear, hide and move in such a way that they all seem palpable.
  • The user as the prime mover. Users can benefit from such UX elements as the Floating Action Button, splash screens, an app’s navigation design and adaptiveness. Still, the rules for navigation are loose enough to allow designers to apply different navigation patterns customizing the content.


  • Metaphors. In this regard, two OSs mirror each other, and we observe the same attention to detail.
  • Aesthetic integrity and consistency. It implies that UI elements not only look ‘real’ and have a captivating appearance but also meet users’ expectations providing them with the styles they have got used to.

User control. The user thus has the freedom not to do harmful actions. It may seem that the OS takes complete control over an individual but informing him or her about consequences of the choices made in a particular app the OS reduces possible risks while efficiently simplifying the navigation experience.

Publishing and Restrictions

Primarily, to submit an app, the developer must pay the registration fee:

  • Android      a one-time $25 registration fee
  • iOS               $99 per annum

Besides, mobile applications, as previously stated, are deployed and updated on the given operating systems following two different patterns. iOS and Android development difficulty is not all that is important. The binary opposition of open and closed nature of an operational system is essential here.


Obviously, we cannot say that an experience with either of the two operating systems is bound to be more enjoyable or successful, it all depends on what you expect and whether these expectations are true-to-life. On top of that, you should have a fair chance to succeed — no matter which OS you have opted for — once you have identified the objective of developing this app. Then, proceeding from the basic principles, we are sharing with you here, you can cream off all possible benefits.