UX Design Designing user experiences is all about anticipating and meeting the needs of users in a way that allows them to intuitively interact with a website, app or device. Good UX works so seamlessly that many users won’t even notice it. But whether users notice it or not, good UX is fundamental to any positive interaction experience. You can dress up a product in gorgeous graphics and use the latest code to make it work, but if the UX is confusing or counterintuitive, users are bound to feel frustrated and annoyed.
UX can involve many things, from smart navigation to clear organization of information and from responsive communication to surfacing relevant choices. Let’s take a look at some examples of brilliant examples of UX design. In each of these, I’ll focus on the parts of an interaction that are particularly well done and what you can learn from them.
1. Disney+ landing page
Sometimes, a user experience can be improved by making one simple change to an otherwise familiar design. The Disney-centric streaming service Disney+, which assembles all the movies and TV shows from the company’s vast catalogue in one place, does just that. After logging in, users are presented with a landing page that will look familiar to anyone who’s ever used Netflix. It includes a big featured area at the top and horizontal rows of video options organized by genre or other recommendation criteria below.
But in between those two familiar elements is a set of logos representing Disney’s five brands. Because each of these brands is so popular and already has its own identity, each logo immediately communicates what users can expect if they select one of them.
Related:- The Mental Health Benefits of Exercise
2. Quibi rotating video
The mobile-first video-streaming app Quibi launched with one especially exciting innovation: rotating video. While most video content appears in landscape no matter how you orient your mobile device, Quibi’s videos fill the screen whether your device is in portrait or landscape, and also rotate seamlessly between the two. While the technology to make this work is no doubt complex, the idea behind the innovation is an example of fantastic UX design. It recognizes a UX issue with the way we watch videos on our mobile devices and creates a simple, elegant solution to fix it—a solution that seems so obvious, many users will likely wonder why it didn’t happen sooner.
3. Apple compare items
There are many parts of Apple’s website that make it a successful user experience, however, one of my favorite parts of the site is the compare products feature. There, you can pick up to three items from a particular product category and see a side-by-side comparison, something that’s especially useful for products whose specs may only be somewhat different.
4. Threadless add item experience
Threadless sells t-shirts designed by a community of talented artists. The company has an irreverent vibe that revels in creativity, and that shows in the experience they’ve created to add an item to a user’s cart. At its core, this experience is like that of many e-commerce apps, but by adding a few unique touches, Threadless makes it more responsive and delightful.
After selecting the “Add to Cart” button on a product page, a pop-up appears acknowledging the addition to the user’s shopping cart, showing the item that was added, and providing the total price of all the items that are in the shopping cart. This level of communication not only assures the user they’ve successfully added the item they intended, it also lets them know approximately how much they’re spending — especially useful if you’re on a budget.
5. Zoom experience
Zoom has become the go-to virtual meeting app—and it’s easy to understand why. Zoom’s home screen distills what can seem like a complicated endeavor into four simple options. You can start a meeting immediately, schedule a new meeting, join a meeting that someone else scheduled, or share your screen. After selecting any of these options, Zoom guides users to a new window where they can easily complete the task. The experience doesn’t include a lot of extra bells and whistles, but it doesn’t need to. The app surfaces the most likely tasks users will want to use Zoom to complete and makes it easy to get started.
Finding More Examples of Brilliant UX Design
These are just a few examples of brilliant UX design, but there are many more. One way to find them is to start paying attention to the sites, apps and other digital products you use everyday. Consider what you like about them and what they do differently from other products you’ve used. Pay particular attention to interactions that delight you or that you particularly enjoy. That way, anytime you touch a computer or mobile device you can learn something new about UX design.