Imagine you’re starting a new business and just published your website. After reviewing the newly launched site, you turn to search engines to see how your site is appearing on them. You try multiple search engines—Google, Yahoo, and Bing—yet your website never shows up. Is your website not working?
The issue isn’t your website: it’s that search engines have no idea your website exists. It takes longer than a few minutes to build up SEO and the likelihood of the search engine automatically crawling and indexing your new site in such a small window of time is little-to-none. So what do you do? How do you get your website appearing on search engines?
It’s an easy step, but one that many new website owners forget to complete: Search Engine Registration.
WHAT IS SEARCH ENGINE REGISTRATION?
Search Engine Registration is the step of submitting your site to search engines to let them know that it exists. Registering your website then gives search engines the opportunity to “crawl” and index your website. This is what allows your website to begin appearing on search engines and be discovered by potential customers and site visitors.
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IS SEARCH ENGINE REGISTRATION AUTOMATIC OR MANUAL?
Search Engine Registration is both automatic and manual. However, there are important distinctions in the processes of each and the benefits of choosing manual registration over automatic registration.
Essentially, automatic registration relies on search engines’ algorithms to find your website themselves. This can happen in a multitude of ways, such as being referred to your website through a backlink from another website. However, you never know how long it will take for the search engines to find this backlink (or find your website in general), crawl your website, and then index your website in the search engine, which makes automatic search engine registration an unwise choice for your business.
Manual search engine registration, on the other hand, is much more efficient and has a higher likelihood of faster results. As soon as your website goes live, you can manually register the website to search engines to let them know that it exists (rather than rely on algorithms that can take weeks to find your site). Additionally, manual search engine registration allows you to update search engines as soon as you make changes to your website.
For example, let’s say you own a bakery and had registered your website to search engines when you first began, but now business is expanding. Instead of focusing solely on pastries, you now want to include cakes, as well. You are now trying to find customers to purchase your cakes, and to do this you add a new page to your website to reflect the new service. However, it can take awhile before search engines crawl your website again to see this change in your business and website content. Essentially, without completing manual search engine registration to reflect the new business offerings, your business may not pop up in the search results if someone searches “wedding cakes near me”, because the search engines just don’t know yet that your business now offers these services.
However, by registering these changes in search engines as soon as you make them on your site, you will see faster results in how your site and business offerings appear on search engines.
WHY IS SEARCH ENGINE REGISTRATION IMPORTANT?
Search Engine Registration is important for a variety of reasons:
1. Search Engine Registration gets your website noticed by search engines
Without registering your website, it can take a long time—sometimes even weeks—for your site to get noticed by search engines. Don’t miss out on potential customers and revenue because your site isn’t registered!
2. Search Engine Registration notifies search engines of new website pages
Anytime you add a new page to your website, you’ll want to register it with search engines. This is an important step for getting these new pages listed on search engines, especially if they include new products, services, or keywords you want to rank for!
3. Search Engine Registration optimizes your SEO
Search engines help drive organic traffic for your site and show top results based on a variety of factors, including keywords. Registering your site in search engines helps search engines “read” your pages, identify your keywords, and show results based on the target search term.
For more reasons why search engine registration is important, be sure to check out our post on 3 Reasons to Register with Search Engines.
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FREQUENTLY ASKED QUESTIONS:
What is Web Crawling?
Web crawling (or just “crawling”) is the internet’s version of seeing how pages are connected, whether within the same website or within different websites.
For example, let’s go back to the bakery business scenario from earlier. Your bakery may be listed on your town’s website for local places to eat. If a search engine is crawling this page and sees it connected to your website, they now see the two as connected and will “read” both websites.
Additionally, a search engine may be crawling your website and see that your homepage links to a bunch of different pages within the same site, whether it’s your page for pastries, for cakes, for contact information, etc. Search engines will then “crawl” each of these pages, any internal website links in them, and any external links going to outside sites to see how they relate to each other.
This is done to provide relevant website information in search engines, which is why it’s important to include think about SEO when doing Search Engine Registration!
Is Search Engine Registration the Same as Submitting a Sitemap?
No. A sitemap essentially tells search engines how your website’s pages are interconnected (and helps with crawling) but submitting a sitemap does not mean that your website is registered in search engines.
As you can see, search engine registration is extremely important in getting your business’ website noticed on the internet. Search engine registration also complements Google MyBusiness, another important search engine tool that your business can utilize to attract more attention and customers.
Need help registering your business’ website on search engines, getting started with Google MyBusiness, or improving your site’s SEO? Media Venue can help! With nearly 70 years of combined experience in media services, we’re ready to help you with any digital media services you need, whether that’s content development, SEO, social media planning, reputation management, and more. Visit the Media Venue website or contact us at (502) 855-4783 to learn more about how Media Venue can help you succeed.